What Welsh rugby can teach us about teamwork

With the autumn series fast approaching, rugby fans are excitedly buzzing as Freddie Thomas and Blair Murray—two uncapped players—join the Wales squad. Like a business upgrading its communication system, these new faces could catalyse something great in the matches ahead. Whether against FijiAustralia, or South Africa, team dynamics can make all the difference. But it’s not just on the pitch where the right connections matter—solid communication is the backbone of any winning strategy, whether in rugby or the office.

Freddie Thomas, a Gloucester lock who has switched allegiance from England to Wales thanks to his Welsh grandparents, embodies the idea of adaptability—something we often see in business as well. Much like a hosted VoIP system, which allows a business to remain flexible and scale up as needed, Thomas brings experience from different teams and levels of play. His ability to slot seamlessly into the Welsh squad mirrors how VoIP integrates smoothly into business operations, ensuring every team member is connected and working toward the same goal.

Then there’s Blair Murray, the Scarlets wing, who qualifies for Wales through his mother, adding that bit of versatility every team craves. Just as a rugby winger needs to be quick on his feet and ready to react to whatever the game throws at him, your communication tools should be just as agile. With hosted VoIP, whether in the office or on the move, you’re always connected—much like a winger on the edge of the field, ready to catch that key pass and sprint for the try line. In business, as in rugby, staying connected no matter where you are can turn the tide in your favour.

Tackling Tough Opposition—On and Off the Field

Much like Wales will face formidable opponents in FijiAustralia, and South Africa, businesses face their own challenges in today’s competitive environment. Success comes down to quick decision-making, solid communication, and seamless teamwork on the rugby pitch. This is where rugby and telecoms cross paths—without clear, reliable communication, even the best strategies can fall apart.

Just as Warren Gatland relies on players like Dewi Lake and Jac Morgan to lead the team, businesses rely on strong leadership to coordinate efforts. VoIP systems serve as the playmaker in a business environment, directing calls, forwarding important information, and ensuring no message gets dropped—much like a scrum-half setting up the play for a perfectly timed attack.

Training the Next Generation—And Keeping Teams Connected

Rugby teams constantly evolve, bringing in fresh talent while relying on experienced players to guide the way. This balance of experience and innovation is critical both in rugby and business. For Wales, uncapped players like Thomas and Murray represent the future of Welsh rugby, and their development will be crucial to the team’s long-term success. Likewise, a modern telecom system keeps businesses connected, allowing new employees to seamlessly integrate and benefit from the wisdom of more seasoned team members.

Remember how Rhodri Williams, after more than a decade, was recalled to the squad? It’s a reminder that staying in touch, even after years of absence, can lead to unexpected returns—just as VoIP allows businesses to reconnect with clients, no matter how long it’s been.

The Final Whistle—Prepare for Victory

Whether you’re preparing for a tough match or a challenging quarter in business, the fundamentals remain the same: teamwork, communication, and adaptability. The Wales rugby squad is gearing up for their autumn test series, with experienced players and newcomers ready to work together toward a common goal. Similarly, businesses that invest in robust communication systems, like hosted VoIP, can ensure their teams remain agile and united—ready to tackle whatever comes their way.

As we look forward to Wales taking on FijiAustralia, and South Africa, remember that strong communication and reliable connections—whether in rugby or telecoms—are always the keys to success.

Wales Squad for the 2024 Autumn Series

Forwards:

  • Nicky Smith
  • Gareth Thomas
  • Kemsley Mathias
  • Ryan Elias
  • Dewi Lake (captain)
  • Evan Lloyd
  • Henry Thomas
  • Keiron Assiratti
  • Archie Griffin
  • Freddie Thomas
  • Christ Tshiunza
  • Ben Carter
  • Will Rowlands
  • Adam Beard
  • Taine Plumtree
  • James Botham
  • Jac Morgan
  • Tommy Reffell
  • Aaron Wainwright

Backs:

  • Tomos Williams
  • Rhodri Williams
  • Ellis Bevan
  • Sam Costelow
  • Gareth Anscombe
  • Ben Thomas
  • Nick Tompkins
  • Max Llewellyn
  • Eddie James
  • Owen Watkin
  • Mason Grady
  • Blair Murray
  • Rio Dyer
  • Josh Hathaway
  • Tom Rogers
  • Cameron Winnett

Let’s Talk Rugby and Telecom!

Want to chat about the Wales squad, upcoming matches, or how the right communication tools can help your business score a try? Book a call with me using my calendar link here so we can discuss all things rugby and telecoms! Let’s see how your local Welsh legend can help you make the right connections—both on the field and in your business!

CNA Awards – Winners of Best Reseller Innovation 2024

We are thrilled to announce that we have been recognised as the winner of the CNA Best Reseller Innovation award 2024! This prestigious honour highlights our commitment to delivering cutting-edge solutions to our customers.

The award judges said: “Fidelity Group’s Anvil offers a unique alternative to traditional software packages in the telecommunications industry by integrating CRM, compliance, billing, accounts, and contract management under one roof, negating the need to move between multiple platforms. Anvil is proven to increase efficiency and reduce costs, allowing companies to run their businesses more effectively. This is underpinned by fully integrated PowerBI reporting.”

What does this award mean?
The Best Reseller Innovation award is given to businesses that introduce a new, innovative solution or product and successfully bring it to market, driving value for end users. It celebrates creativity, forward-thinking, and the ability to solve real-world challenges through technology.
Winning this award is a testament to our team’s dedication to innovation and customer success. This award sets the standard for excellence in the industry.

What made our solution stand out?
At the heart of our success is a deep understanding of our customers’ needs and the rapidly evolving telecoms landscape. Our innovative solution, a business management system called anvil, was developed to tackle the most pressing challenges businesses face today. Some key features of this ground-breaking product include:

  • Unification – unlike fragmented solutions, Anvil delivers a fully integrated experience that connects multiple operational facets within a single platform. Resellers can manage leads, sales, billing, and customer data without the hassle of switching between disparate tools, boosting efficiency across the board.
  • End-to-end Workflow – Efficiently manage a large volume of work without switching between platforms, enhancing efficiency, reducing errors and ultimately increasing customer satisfaction.
  • Compliance – Anvil is designed to meet the latest OFCOM regulations, including support for the One Touch Switching initiative, ensuring that resellers are fully compliant with the latest industry standards, taking the burden off resellers and ensuring that they can operate confidently within the legal frameworks, thereby avoiding costly penalties.
  • Contract Management System – move away from traditional supplier-file-led invoicing and deliver your invoices on the first day of the month, thereby speeding up payment collection and taking the stress out of monthly cashflow.

CNA awardsThe impact on our customers
Our innovative solution has already made a significant impact on our customers, helping them overcome challenges in communication, connectivity, and business operations. Here are some of the benefits our clients have seen:

  • Increased Efficiency: Streamlining their communications infrastructure has saved customers valuable time and resources.
  • Cost Savings: Our clients have reported substantial reductions in operational costs, thanks to our scalable pricing models and the elimination of redundant systems.
  • Enhanced Collaboration: With improved connectivity and communication tools, teams can collaborate more effectively, regardless of location.

Driving the Future of Telecoms Innovation
Winning the Best Reseller Innovation award reinforces our commitment to pushing the boundaries of what’s possible in the telecoms industry. We are not just reselling products, we are shaping the future of communication technologies by delivering powerful, future-proof solutions that enable our customers to thrive in a fast-paced digital world.
Our mission is to continue developing new, forward-thinking products and services that empower businesses to stay connected, competitive and agile. As technology evolves, we remain at the forefront, ready to help our customers navigate the future with confidence.

Looking ahead
As we celebrate this incredible award, we are already focused on the future. With a commitment to innovation and customer success, we will continue to develop our business management system and build on the momentum of this award-winning solution.

If you would like to speak to one of our experts to find out more about anvil, please click here or call us today on 0800 048 4848.

 

 

 

Channel Champions 2024

Fidelity Group, a leader in telecoms and XAAS, has scooped an incredible four prestigious industry awards, highlighting its commitment to excellence and innovation. The awards were announced at the annual Channel Champions event held in Regents Park. The awards recognised the teams which contribute the most to building winning channel organisations.

Fidelity Group’s teams’ awards were spread across four categories:

WINNER – Reseller Sales & Account Management Team

Awarded to the sales or account management team in a reseller/dealer/VAR/SI business, which has shown a consistent record of achievement against KPIs, a readiness to rapidly grasp and sell new solutions and technologies and has provided exemplary account management.

WINNER – Reseller Technical Support & Engineering Team

The judges looked for a consistent record of achievement from a team that has provided customers with exemplary service, has gone the extra mile, when necessary, has explained complex problems in simple language, has educated end users respectfully, has worked calmly and effectively to deadline and has been dedicated to problem resolution.

WINNER – Reseller Billing & Finance Team

The judges looked for a consistent record of achievement from a billing and finance team that has demonstrated the following qualities: Ensured bill runs are managed precisely, effectively and on time; fully understood the operations within an organisation and the challenges colleagues face; acted professionally and effectively as an ambassador of the business; provided accurate financial numbers to aid forecasting, cashflow etc, participated in key deals when necessary.

WINNER – Distributor/ Service Provider Billing & Finance Team

The judges looked for a consistent record of achievement from a billing and finance team that has demonstrated the following qualities: Ensured bill runs are managed precisely, effectively and on time; has fully understood the operations with an organisation and the challenges colleagues face; has acted professionally and effectively as an ambassador of the business; provided accurate financial numbers to aid forecasting, cashflow etc; participated in key deals when necessary.

HIGHLY COMMENDED – Distributor/ Service Provider Executive Leadership Team

The judges looked for a consistent record of achievement from a leadership team that has demonstrated the following qualities: Honestly and openly given staff clear goals and shaped growth plans and objectives accordingly; provided positive training, motivation and incentives; dealt with issues quickly and objectively; identified and helped any struggling staff members; has created a high quality and stimulating work environment; and unlocked staff potential.

With these accolades, Fidelity Group continues to cement its reputation in the telecoms sector. Managing Director, Alan Shraga expressed his gratitude, saying “These awards are a testament to our team’s hard work and dedication. We remain committed to providing the very best service to our partners and delivering exceptional value.”

Modern World Solutions strategically partners with The Fidelity Group

Modern World Solutions, a leading UK merchant service specialist has announced its partnership with The Fidelity Group. This partnership enables Modern World to expand their portfolio and introduce their channel partners to the world of Software solutions, Telecoms solutions and Energy procurement solutions, and The Fidelity Group the same with Payments-as-a-Service to their extensive list of partners.

Warren Whitfield, Managing Director of Modern World, said, “The synergy between both businesses as software lead enabler-based companies means that a collaboration was inevitable. We are also both partner-centric organisations both inwards and outwards and our world revolves around our fantastic partners that sell our products.”

“We are excited to take the next step in partnering with Modern World and growing our value-add services”, said Alan Shraga Managing Director of Fidelity Group. “Our Partners will now have access to additional revenue streams, a fully managed merchant payment platform as well as industry leading service and support.”

Modern World and Fidelity pride themselves on finding the ultimate software and tech to place into businesses to improve efficiency and make savings where possible. Warren Whitfield adds, “We live in a world that is moving so fast and our commitment to UK businesses and our partners will ensure that no one is left behind by new technology and solutions being introduced into the marketplace. Our mission is simple, we want to be the centrepiece of the UK payments, software and telecoms scene and for us to achieve this we aim to attract the best-in-class partners in their space.”

Services provided:

  • Payment Software Solutions, Credit Card Terminals, Online Payment Gateways, EPOS and E-commerce Services.
  • Connectivity and Data, Voice and Hosted Telephony, Cloud and Hosting, Business Mobile, Internet of Things (IoT), Energy Procurement and Management, Telecoms Billing Platform.

More about Fidelity

More about Modern World

Fidelity Group Launches Payments-as-a-Service

Fidelity Group, a leader in creating customer inspired software, telecoms and energy procurement solutions since 2008, has announced the launch of Payments-as-a-Service. This will now see Fidelity expand into the SME UK merchant payment market by providing Payment Software Solutions, Credit Card Terminals, Online Payment Gateways, EPOS and E-commerce Services.

“Since inception, Fidelity has successfully diversified and scaled its service offerings in line with their ‘Everything-as-a-Service’ model, said Alan Shraga, Managing Director of Fidelity. “The launch of Payments is another value-add service that can help retail businesses access state-of-the-art payment software solutions and technology at affordable rates.”

Fidelity Payments is a combined partnership with Modern World business Solutions merchant platform. The synergy between both businesses as software lead enabler-based companies meant that a collaboration was inevitable.

Alan Shraga adds, “We are excited to take the next step in growing our value-add services and also look forward to introducing Payments-as-a-Service to our exclusive channel partners. Our partners will now have access to additional revenue streams, a fully managed merchant payment platform as well as industry leading service and support.”

Fidelity Payments will first launch with a mobile credit card terminal with Elavon as the acquiring bank. Soon after, Fidelity plans to expand the service offering to Online Payment Gateways, EPOS and E-commerce services. They will also become acquirer agnostic by attaining certifications with multiple acquiring banks.

To find out more about Fidelity Payments-as-a-Service please visit: www.fidelity-group.co.uk/payments/.

To become a reseller partner please visit: https://www.fidelity-group.co.uk/partners/

Why telecommunications will determine start-up success in 2021

Between April and July last year, the number of newly registered businesses in the UK jumped from 7,000 to a staggering 18,000 (source. Office for National Statistics). And now, according to the business support organisation Enterprise Nation, it looks as though we’re well on track to exceed those numbers moving into a post-COVID era.

We could delve into the myriad of reasons why — ranging from widespread redundancies to the obvious and pragmatic shifts in the way services are now being consumed. But the real question should be aimed squarely at what it is, precisely, that will determine their success.

Starting a new enterprise is difficult at the best of times. Building something from scratch in the wake of a global pandemic, on the other hand, will be fraught with a very different set of challenges.

Here we outline the key reasons a robust telecommunications strategy is crucial for start-up success in 2021.

Business-grade internet / fibre
With online sales increasing by over 46% (source. Office for National Statistics), it’s not hard to see why so many new businesses will be digital-only or have online as a key component of their business model.

In which case, business-grade internet (otherwise known as fibre) will be imperative for any organisation looking to keep pace with the rapidly changing landscape. Unlike consumer connections, business-grade internet isn’t restricted by data limits. So, if you’re exchanging large files all day long, or you need to handle peak-time traffic from network users, fibre will add serious speed to your operation.

On top of all that, a business-grade internet connection lays a robust foundation for supporting various resources/communications across your entire business infrastructure. This brings us to our next point…

Telephony / mobile
Depending on your internet speeds, there will be different telephony systems you could theoretically implement within your new business — but we’ll come back to those in a moment.

Plenty of customers are still picking up the phone to enquire about services and business information. In fact, a study conducted by Invoca revealed that 75% of customers believe that calling a business is the best way to get a quick response — calling it the “most effective form of customer support”.

With this in mind, it’s pretty clear that new start-ups can’t afford to neglect telephony for fear of cutting out a pretty significant chunk of new enquiries. On the other side of things, a robust telephony system can also strengthen communications across different business areas, unify teams and improve productivity.

Circling back to what we said earlier about there being different kinds of telephony systems available, it really comes down to whether a hosted, on-premises or hybrid solution best fits your needs and infrastructure. If you’re unsure, you can check out a recent article we wrote about the subject that will definitely resonate with new businesses in 2021.

Regardless, a robust telephony system should be at the core of your telecommunications strategy. Other advantages include:

  • Lower call costs
  • Multi-media messaging
  • Group calls / meetings
  • Hot-desking
  • Local area number no matter where you are located
  • Mobile integration

On the subject of mobile, you can even get a landline telephone number for your smartphone. This is particularly ideal for small businesses who are just starting out, who perhaps don’t want the hassle or expense of a landline installation but require a professional front-facing telephone number.

If you’re starting a new venture and thinking of renewing your mobile contract, check out the top business smartphones for 2021 here.

Cloud hosting
We’ve already touched on hosted telephony systems. But the benefits of cloud hosting, on the whole, are even more immense.

The combination of virtual servers and software as a service makes cloud hosting ideal for new small businesses to enhance their resources without taking up too much space or expense. It also gives new companies the flexibility to scale operations appropriately and cost-effectively as the business continues to evolve and grow.

Another huge benefit of cloud hosting is data security. Offsite cloud-based backup services mean that new businesses don’t have to worry about forgetting to backup essential data. It also ensures certain resources that aren’t hosted locally (including telephone systems) remain operational and accessible in the event of a local disruption (flood, fire, local power outage, etc.), and business continuity can resume. These aren’t things new businesses tend to think about, but it’s always good to prepare for any eventuality.

Why choose Fidelity Group if you’re a start-up in 2021
2021 is going to be a trying year for all businesses — not just for start-ups.

With that in mind, new enterprises looking to start strong should be thinking about their telecommunications — which, as we’ve outlined, extends far beyond simple telephone systems.

Here at Fidelity Group, we look at the bigger picture. We deliver unique, tailored solutions that combine to form an overarching strategy designed to enhance your capabilities, improve operations and strengthen your business. We then bolster this with 24/7/365 dedicated technical support and customer service, forging relationships with all our clients to help ensure success on their journey. Everything is handled under one roof, including energy.

Get in touch with the team today and see how we can help your new business thrive now and for the longer term.

Fidelity Group achieves ISO certification

Fidelity Group are proud to have been awarded ISO 9001:2015 certification, an internationally recognised standard that ensures their products and services meet the needs of customers through an effective quality management system.ISO 9001:2015 is a globally recognized quality management standard developed and published by the International Organization for Standardization (ISO) that provides a model companies of all types and sizes can use to build an effective quality management system. The standard is based on several quality management principles, including a strong customer focus, involvement of high-level company management, a process approach and ongoing improvement of the process.

Fidelity’s decision to work towards an ISO 9001:2015 accreditation demonstrates their commitment to sustaining the highest level of business practices by improving their products, services, processes and customer service.

Fidelity Groups Quality Director, Ian McNamara says, “Fidelity’s management team firmly believe the benefits of introducing a Quality Management System into the company are wide-ranging and will focus the entire team on providing unrivalled customer service, accomplished by living an ethos of continual improvement and introducing quality objectives for all employees.”

Gaining ISO 9001:2015 reinforces Fidelity’s persistence on creating industry leading solutions and delivering the best customer service, measured against global benchmarks of industry excellence.

McNamara adds; ” We are excited to earn certification to ISO9001:2015 and feel it provides additional assurance to our customers and partners that we are focused on continuous improvement and satisfaction. “This certification is a testament to our desire to always perform at the highest levels of quality and efficiency.”It is essential to deliver innovative, high quality and market-focused solutions and service especially in highly competitive industry. Fidelity is striving towards being in the forefront of positive change that will deliver on customers ever changing needs.

For industry leading telecoms and energy solutions coupled with unrivalled service choose Fidelity For Business.

Testimonials

What our customers have to say.

George

I used to be a customer of one of the major UK networks. Billing or tech queries took  a hours of waiting. Each time I contact Fidelity Group they get back to me promptly with the answer. The service is impeccable.

AA Lighting Group.

Our preferred provider, Fidelity Group, came to our rescue. Other companies pretend to be the best but Cristian was not just a step ahead – he was miles ahead!! Thank you, Cristian, Thank you Fidelity Group!

Emma

We have been a customer of Fidelity for a number of years now and the service is always impeccable….SIM cards are sent out next day, which is extremely helpful for our fast-paced business. I would highly recommend working with Fidelity Group.

George Serbanescu

My old supplier took hours of me waiting on hold and I was never able to get a clear answer. Each time I contact Fidelity Group they get back to me promptly with the answer regardless if this is about billing, a technical issue, roaming. The service from Fidelity is impeccable.

Gwen S

We moved to Fidelity 2yrs ago. Moving to Fidelity was extremely simple and the saving was significant. The service received from you is amazing. You always deal with everything in the a professional manner responding to all queries in no time.

Julia Connely

I have had difficulties using Horizon on my mobile and Carl has helped me to get the new hub connected with a lot of patience. Found out that my broadband provider had to give permission for connection as it wasn’t their hub I was using anymore. He has been very calm throughout.

Mac McGlone

I spoke with Carl after my system was down. He guided me through the problems and kept me informed. The follow up was excellent until the problem was resolved.

Richard Davies

We recently changed from a standard broadband line to a leased line with Fidelity. It was installed within two months of signing (and that included the Christmas/New Year break), so much quicker than we expected. And it is far superior to our old line. A very efficient service.

Matthew Finn

Been a hosted telephony customer of Fidelity now for almost a year and be delighted with the service. The tech support is first class as you get a dedicated adviser to handle your case all the way through, which I love! I would definitely recommend.

Neeta Patel

Marco has helped a great deal on the problem and has helped to improve the services after discussion, some of which I did not realise were available. He kept in touch until we were fully happy.

Mike Hawkes

Great company, helpful and always available when required.

Kevin Dowling

Fidelity is an excellent telecoms provider. The levels of support we receive pre and post-sales are second to none.

Connect with us

If you’d like to find out more, why not call us now on 0800 840 6800 or simply fill in our contact form below and we’ll be in touch.

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